After years working with global brands and seeing how they were built, launched, and maintained, I started to observe a frustrating pattern.

A brand would launch with excitement. Twelve months later, they were already talking about rebranding.

Sometimes it was because a competitor had done something “better”. Sometimes it was because a trend they’d latched onto suddenly felt dated. Sometimes the founder just didn’t feel connected to it anymore.

It wasn’t just frustrating - it was expensive. Every new rebrand meant a new design, a new campaign, a new rollout. Money and time poured into fixing the look without ever fixing the foundation.

I also saw the other side. Brands that didn’t change much over the years, but they had a quiet confidence about them. They didn’t chase trends, and still felt relevant. Customers trusted them. Competitors respected them.

The difference wasn’t budget or talent. It was timeframe. One group was building for now. The other was building for the decade.

That’s why I founded COSTÈ. To end the cycle of constant rebrands by creating timeless, strategically-rooted brands that outlast market shifts, design fads, and trend fatigue.

Because founders deserve a brand that feels as relevant in ten years as it does on launch day - one that grows in value instead of being replaced every time the market changes.

At COSTÈ, we combine strategy, creative direction, and design to make your brand feel like it’s always been here, and always will be.